Rules of advertising Neurotoxins (Botox) online and on social media

Here at our Kent Beauty School. Eclipse School Of Beauty & Aesthetics. We offer a range of botox training courses. Botox is actually a product name. The real name is botulinum toxin or you can call it a neurotoxin. It the single most popular non surgical aesthetic treatment in the world. With tens of millions of treatments happening every single year throughout the world. In the US alone there were more than 3.5 million botox treatments in 2018.

In the UK there is a regulation that says that prescription only medicine (POM) cannot be advertised to the public. Before now, it was not enforced but at the beginning of 2020 it has begun to be enforced.

The Rules of advertising Neurotoxins (Botox) online and on social media are designed to ensure that all marketing posts and advertisements for medicines, medical devices, treatments, health-related products and beauty products receive the necessary high level of scrutiny. The rules apply to marketing communications and not the products, which are regulated by health regulators such as the Medicines and Healthcare products Regulatory Agency (MHRA), www.mhra.gov.uk, Veterinary Medicines Directorate (VMD), www.vmd.defra.gov.uk, the European Medicines Agency (EMA), www.ema.europa.eu, and the Department of Health, www.dh.gov.uk. Marketing communications for those products must comply with the rules and professional codes of conduct of relevant professional bodies.