Here’s what you can do to elevate your business in the spare time
Work on your salon policies and procedures
It’s a really good time to finally regulate your salon policies and prepare a procedure manual. Salon policies are a set of rules that allow you to set boundaries concerning your customers’ behaviour, while salon procedures are a system of guidelines, thanks to which you and your staff know what to do in certain situations. Both of these help you to maintain a safe and organised environment, decrease the risk of accidents and boost your business’ performance.
When it comes to salon policies, well-written ones allow you to reduce
. late cancellations
. late arrivals
. eliminate the risk of being accused of professional negligence
. permit to refuse service.
It is all a matter of knowing the laws as well as being able to word and display the policies properly. Salon procedures, on the other hand, should cover areas such as health and safety, performance, discipline, rules of employment and work schedules. Without such regulations, you are not only prone to disorganisation, but you might even become a casualty to negative long-term effects.
With all the helpful materials provided by our team, you will be able to seamlessly create your own sets of policies and procedures, so when you start operating again, you will have much better control over your business’ performance.
Refresh your social media channels
It’s the perfect time to focus on some organisational matters, like taking care of your social media fan pages. It’s a perfect moment to analyse whether your social media presence is professional and appealing to your potential clients. Now you can check if all of the information provided on the page is valid and up to date, take your time to plan future posts and read more about Facebook algorithms to ensure your posts will be more successful.
Avoid these common mistakes!
Every salon or spa owner is guilty of a mistake here or there when creating their fan page, and these are some of the more prominent examples along with the effects they may have on your business:
. Grammatical errors – if a number of grammatical errors appear in the bio, descriptions or posts, your beauty business may come off as being less professional and of a lesser standard.
. A lack of important business information – no phone number, business address or description of services offered may deter potential clients from visiting.
.Poor quality images – this may give your treatments a low-quality appearance, since details such as highlights and multiple layers might not be captured in the picture.
.Posts not relating to the business – everyone loves a backstory to your salon or some information about you, but avoid having every other post or image be about your personal life, as potential clients are less likely to be interested in it.
.Very little activity – the most common deterrent for potential clients is finding a salon’s fan page, only to be faced with a handful of posts dating back to 2010. Users who are met with such pages often conclude that the staff do not provide any offers, events or the salon may even be out of business.
.No shared client reviews – as potential clients, we base our purchase decisions on the experiences others have had with a business – but if no reviews come up for a salon one is interested in, it is far more likely that you will decide to go to a more reputable salon.
.A lack of a booking option – a modern salon should cater to clients 24/7 with an online booking feature. This tool, when integrated into your networking page, allows clients to book with you whenever they please. If your business lacks this, clients will attempt to reach the business over the phone or via Messenger. When that fails, they look elsewhere.
Analyse your relationship with clients
You have an opportunity to sit down and think about one of the most important elements of running a successful beauty business – customer service.
A perfect salon visit doesn’t start and end with the service – now you have a moment to analyse ways in which you can boost sales by making the appointment even more appealing to your clients. You should also work on your communication processes – consistent and well-thought-out contact with customers is an integral part of maintaining an existing customer base and gaining new regulars. Finally, it’s just the moment to check your retention rates and reflect on lost customers, ways to gain them back and cases in which it’s better to wave them goodbye.
In this difficult time, it’s very important to stay strong and try to focus on the ways you can keep improving your beauty business, even though you cannot physically be there and “do your job”. We hope these steps can motive you.